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Yelp Resets Their Review Algorithm and its Wreaking Havoc.  Could this be the beginning the the end of Yelps review reign?

As of mid to late 2018, Yelp with the worst business decision ever in the history of corporate decisions by their idiot CEO Jeremy Stoppleman, has reset their review algorithm and are putting as much as 30 percent of your previously recommended reviews in the "Not Recommended" pile that clients don't see.  We view this as not only a poor decision, I mean imagine your one of Yelp's die hard review writers, and for your time and effort, Yelp is going to hide 30 percent of the reviews that you took your precious time to write.  Sorry Jeremy Stoppleman, Your dumb.  

Imagine your a paid advertiser, going that extra mile for Yelp customers to get those reviews, and Jeremy Stoppleman decides he's going to hide 30 percent of your reviews that you worked so hard to obtain.  With roughly 68,000 paid advertisers, its a bad business decision , biting the hand that literally feeds you.  Your undermining the businesses that pay you in a very hostile manner.  Removing recommended reviews that were there for months, even years.  Putting some businesses recommended review and not recommended reviews at parity, giving a yelper a bad impression.  It looks fishy.  While we are taking a neutral approach to this, and not recommending ditching your current Yelp ad spend, we would say for new businesses considering advertising on yelp to look elsewhere.  We know lots of businesses that are pulling back or cancelling their Yelp ad spend and switching to Google. 

So Jeremy, you are disconnected from the reality of the people that use your platform. And your Dumb. 

Answer the following questions:

1.  Is it a good idea to disrespect the efforts of millions of legit review writers and "Not Recommend" their reviews?

2.  Is it a good idea to hide reviews of businesses, whether they pay advertising or not, and retroactively, without notice, put 30 percent of their reviews in the "Not Recommended' pile?

 

There is still some good in Yelp

Customers are using Yelp more and more to find the best businesses in any industry.

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