WordPress Platform | Poor Design and Slow Performance

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WordPress Web Sites

All of this pertains to WordPress, Wix, SquareSpace, Shopify, Godaddy and similar frameworks.

WordPress, in particular, was created as a blogging platform. The problem is that people wanted more and more features added. And then business decided they could just create their web site in WordPress.

That led to the emergence of the WordPress “developer”. Make no mistake, these are not developers. They couldn’t write a line of code to save their lives nor do they fully understand the underlying code that creates any given page let alone the technologies that are used to serve the files and communications that occur between a web browser and a web server.

And ALL of those are necessary to deliver a high quality, very fast, effective web site.

If all you are looking for is a site to share your recipes or advertise your local book club, you are probably fine working with a WordPress hack. But for a business-level web site, WordPress simply is not even close to sufficient.

Why?

The biggest problem is that WordPress is not only a platform, it is a full framework. That means that your site would be built completely within that framework. That, by itself, is not a problem. A properly designed framework can be created that would be effective and efficient. However WordPress is neither. It is a “one size fits all” approach. Even pared down as much as possible it loads far too much code that is not even needed by every site. Making matters worse is the fact that most WordPress hacks simply don’t know how to turn off unneeded features so even more unnecessary code is loaded; and they certainly don’t know how to dive into the code and remove those things manually (and this can be done). This results, all too often, in web sites that load in 10-15 seconds. At that point you are losing such a high percentage of your potential customers because they simply do not wait for a page to load. 53% of users will bail on a page if it takes more than 3 seconds to load. 74% over 5 seconds.

Therefore for every dollar you make from your web site you could have made almost $1.50 more!!

Companies that offer WordPress web sites do so at relatively low prices, which is why so many people opt to use them. However if you look at their true cost, including lost sales, the cost will be many times what a website on our Digital Web Engine would cost.

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