Our platform consists of many different modules that help small to medium size businesses (SMB's) run their business and also Implement an XRM strategy. One of our modules is the analytics module. Our high performance web engine incorporates tracking into the code. The first thing our analytics module does is track the sources from where your clients come from and we also track the number of appointments that are booked using the online appointment request form. We track IP address , browser, operating system and device.
What's interesting once you have this data is you can see the ratio of Windows computers to Android or iPhone and iPad to Macintosh. This can tell you and give you insights into how your clients are interacting with your website. The other thing we can tell is what are the most busiest or popular days for appointments and also what are the times. Anytime you're talking analytics you can't separate that from any paid advertising that you're currently doing. Because our web engine has tracking built in you will know exactly how many jobs you get from Google organic or from Yelp, Google guaranteed or next door and you can simply track this information and determine what revenue you're generating from each source so that you understand completely if that particular ad spend is worth it.